Food peeps are notoriously predictable in their calendar of coverage--Summer means lots of writing on barbecue, grilling and burgers. Not JUST burgers...retro burgers! Nuevo burgers! Retro-nuevo burgers, so that we may justify another year of reinventing burgers! GAHHH!
I like drippy burgers and BBQ. I can chase banh mi and prose-like cocktails with the best of them. But with blogs and pubs piping out fall trends (what shall we pickle and braise now???) it's hard to work up excitement over food and food coverage of late, and that includes my own.
And then it became obvious...who gives a sh*t?? Procrastination makes fools of us all (okay, ME) and I'm not going to let 'lil things like seasonal propriety keep me from telling you what you should've ate this summer...and can still eat, if you're not too busy trying to chase the newest stupid foodie craze.
Case in point: The Back Forty Crab Boil. Logic dictates that piles of steaming blue crabs on newspaper go the way of flipflops and white linen past Labor Day...but why?
The Decapod Destroyer (dear friend, employer, and all-round seafood enthusiast) and I had caught wind of the boiled crab bonanza last year, but sadly missed the cutoff date. This year, we were 2 crazed otters on a mission...which yielded 3 weeks of "sorry, seats are sold out" auto replies. Cruel,
cruel summer.
Thanks to coverage from NYMag and buzz from last year's crab boil series, it was more challenging to get 2 seats at a communal table of crab slurpers than it was to get a table at FN Babbo or Per Se.
But all was not lost! Back Forty (run by Peter Hoffman of Savoy) showed rare and admirable traits in the restaurant industry: Compassion, AND response to customer loyalty and demand.
Because I had played the online reservation lottery a few times, the restaurant had my email address; they took it upon themselves to contact me, announcing that in order to accommodate the overwhelming popularity of the crab dinners, they were setting aside 5 days of nothing but all crabs, all the time, with people who had been rejected as the key audience.
How AWESOME is that???
This restored my faith in humanity, in hospitality, and that's no overstatement. After years of building up a thick dining skin in NY, tolerating sub-par entitled service, price gouging, and impossible booking practices, Hoffman reversed the tide with something simple, distinct, and priceless: You want crab. We want to serve you crab. So come and let us serve you crab.
And serve crab they will, every Tuesday until the end of the month, September 29th. To book a table, please visit Back Forty's site for the rundown on the crab rezzy procedure.
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